Uncovering competitive information doesn’t require donning a trench coat or hiring a computer hacker. There are plenty of perfectly legal ways to get below-the-radar competitive information. Here are some time-tested methods that predate the Internet, as well as newer techniques to mine the wealth of information readily accessible online. 1. Read the local papers 2.
Continue Reading →Correlations between the getclosure customer centricity ratings and the latest Job Crystal Happiness Indicator suggest that there is a link between companies rated highly by their employees and the quality of customer service experienced by customers. Over the past six months, Sanlam and Pick n Pay have made a consistent appearance in the top five
Continue Reading →The latest iPhone concept was leaked to the world after a staff member of Apple supposedly left it behind at a bar after having a few beers. The amount of press received from all the tech blogs and newspapers has considerably upped the curiosity of iPhone fans, while major features or secrets were ‘leaked’. With
Continue Reading →Crowdsourcing is the new age technique of outsourcing the idea generation process to large groups of people through an open invitation. Who uses Crowdsourcing? Companies use crowdsourcing to generate content and products like Wikipedia and Threadless or to come up with marketing concepts for companies in return for a reward or payment, which is done
Continue Reading →The future success of your business depends on your ability to perform meaningful market research. Does this come as a surprise? It shouldn’t. Market research allows you to: Measure customer satisfaction Make your marketing more efficient Find new customers Develop a customer-centric product development cycle Assuming that you are selling a useful good or service,
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