In today’s market its hard to keep up with technology, as newer versions and upgrades seem to appear right after you just bought the last one. This creates a challenge for marketers. They want to deliver the message that the latest product is better, faster, hotter than the last one and that you need it.
Continue Reading →Nunwood’s strategy director David Conway looks at how insight has helped fuel the performance of the firms that came out top in the agency’s customer experience league table. In his 2003 book The Fusion Manager, management theorist Robert Heller noted businesspeople’s intense preoccupation with finding the ‘one right answer’ – a belief that a wholesale
Continue Reading →Some recent statistics from Morgan Stanley Research don’t look great for the future of the notebook. This could be due to the increasing popularity of tablet pc’s, which are quickly proving to manage similar tasks one would perform on a laptop, but with the benefits of size, weight and battery life. Morgan Stanley says: “tablet cannibalization.”
Continue Reading →In our latest article, Do ‘excellent companies to work for’ provide better quality customer service?, we introduced the concept of a holistic approach to customer service. The article demonstrated that there is a link between staff satisfaction with their roles in the companies they work for and quality of customer service, based on results from
Continue Reading →Live Labs, an image/tech/data contingent of Microsoft has launched PivotView, which is visualisaton data tool that takes large chunks of data and presents it in a usable and visual way. PivotView makes comparing a topic easy by placing everthing on one page with images which can lead to furthur information, rather than having a whole
Continue Reading →The Vuvuzela has always been popular in South Africa, but quickly gained worldwide interest during the 2010 World Cup. It became a trending topic on twitter, it was seen in the hands of the Google Street View man and it was added as a special feature on YouTube. Here are some facts and figures on
Continue Reading →
