Engaging Doesn’t Mean Interactive

In current marketing nomenclature there is a real focus on ‘engagement’. I am all for being engaging but many people seem to misinterpret the notion of interactivity for engagement. given a brief for engagement they jump to digital and interactivity immediately. Read More

Good Customer Service Doesn’t Win Referrals

Many entrepreneurs are under the impression that if they provide good customer service, people will refer business to them. Just like that. However, that’s only part of the picture. Sure, customer service is important. But good customer service is just a prerequisite–a minimum expectation. Read More

What Is Website Usability?

Website usability is an important concept in web design which is occasionally overlooked in the rush to launch a website or brand. Put in simple terms, website usability involves building a site which is easy, fun, and logical for users, so that they can enjoy using the site and they can utilize it to find what they need.

This consideration is critically important for companies that want to build brand loyalty and attract customers, as people are turned off by websites which they have trouble using. Read More

5 Ways To Show Your Customers You Care

Everyone feels warm and fuzzy around Valentine’s Day. That includes entrepreneurs, many of whom use the opportunity to put a heartfelt spin on their e-mail marketing communications.

You probably received e-mails earlier this month from businesses and organizations running promotions tied to Valentine’s Day. Others might simply have sent a colorful, light-hearted greeting as a way to tell their customers and members they care.

So what happens now, after the chocolates have been eaten and the roses have withered away? Are you showing customers you appreciate their business all year-round? Read More