This week’s market research roundup covers topics on social media, customer service and a case study on the outcomes of mystery shopping.
5 Essential Apps for Your Business’s Facebook Fan Page
If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market for some features that will further engage your fans. Read more
Innovative stores and enhanced customer services key to Jackys Electronics success
Enhancing customer services, innovative store designs and new outlets in different Emirates proved to be successful 2009 platforms for Jacky’s Electronics, the UAE’s number one multi-brand consumer electronics retailer, which cemented its win as the Retail Company of the Year by ITP’s Channel Middle East Awards 2010. Read more
Mercedes-Benz UK Appoints New Managing Director Customer Services Group
MILTON KEYNES, UNITED KINGDOM – March 29, 2010: Mercedes-Benz UK has announced the appointment of Simon Oldfield to the position of Managing Director Customer Services Group, with effect from 1 April 2010. Oldfield has been promoted to this role after 12 years with the company, most recently as Sales Director Mercedes-Benz Cars and before that as Marketing Director. Read more
Outcomes of Mystery Shopping
During December 2009, tenants trained by the Society, posing as mystery shoppers, took part in an exercise to help improve the services we provide.
The shoppers contact staff in a variety of ways (by letter, telephone, in person at our offices any by email), and asked various questions relating to typical questions asked by tenants, such as repair reporting, paying rent, advice about anti-social behaviour, how to get a home and so on.
Each response was scored to check that our staff met the standards that we have set out. This is what the mystery shopping exercise revealed. Read more
