Craft An Irresistible Price By Focusing On Your Users
Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience. Read More
Google Wave is Dead
Google Wave, the revolutionary product, platform and protocol for distributed, real time, app-augmented collaboration will no longer be actively developed and may be shuttered after the end of the year, Google announced this afternoon. Read More
Vanity Purchases Are All About Image Even in a Recession
Vanity purchases occur when a customer buys a product with the intention of using it to enhance or support their perceived personality or, as we call it in the Consumer Buying Behavior tutorial, their self concept. Read More
Train your customers
Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve. Some things you can train customers to do… Continue Reading
Turn More Visitors into Buyers with Adwords Ad Sitelinks
Ad Sitelinks is a new Adwords targeting feature for sponsored search ads that allows you to extend the value of your existing AdWords ads by providing targeted and specific links for searchers whose keyword triggered your ad. Read More
