Whenever you see that little pink note stuck to someones car window, you can’t help but have a little laugh and say it serves them right. Although as soon as it’s found on your own car, you heart sinks and anger sets in while you try think of excuses to try get out of a decent sized parking fine.

This emotional response by people towards traffic fines presented the perfect marketing opportunity for FmyFine to engage with potential customers.

I was walking to my car, which was perfectly parked in a bay designed for a car and saw the little pink slip stuck to my window. I really had a hard time understanding why I had been fined and almost gave the nearby car guard a hard time about it too. Upon closer inspection of the fine, it turned out to be a witty marketing stunt by FmyFine.

Having your brand associated with laughter and a feeling of relief is more than some brands could wish for.

FmyFine.co.za is a website designed at providing customers with high quality excuses for lowering or getting out of their traffic fines.

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