Crowdsourcing is the new age technique of outsourcing the idea generation process to large groups of people through an open invitation.
Crowdsourcing
Who uses Crowdsourcing?
Companies use crowdsourcing to generate content and products like Wikipedia and Threadless or to come up with marketing concepts for companies in return for a reward or payment, which is done well by Idea Bounty.
Why is it so Popular?
When you crowdsource your campaign results you bypass a single team of experts and open your company to the many talented individuals all over the world. The ideas submitted are often much more fresh and innovative than ones you would receive internally. The individual reward or payment is often quite valuable for the person with the idea and much more cost effective for the company, as they are paying one person… rather than a whole team.
How do you run a Campaign?
If you have a large subscriber base, such as through a facebook fan page, newsletter list or blog base, then you can submit the idea to them and offer a prize for the idea that is chosen. Alternatively there are many agencies who offer crowdsourcing services and have databases of thousands of registered creatives and professionals who are eager to scratch their heads.
shalom, great post, I’ve just bookmarked your site. It’s certainly getting harder to keep up with the ever evolving nature of the social marketing niche. Top work and keep it coming.