If you run a corporate Facebook Page or Twitter account, you may want to look at this.
People often wonder when the best time to tweet or update your Facebook Page status is – this infographic was designed by KissMetrics
when to update your facebook and twitter status
Recently Estée Lauder’s Digital Strategy premiered a video: Follow Consumer Behavior on FORA.tv from the WWD Beauty Conference featuring Lynne Greene, global brand president, Clinique, Origins and Ojon.
The WWD Beauty forum is looking to answer questions about brand creation, brand renewal and how to refresh and revamp a brand without doing damage to customer loyalty and perception. A big mention is digital. Digital has fast become a major player from blogs to eCommerce and to social media, but what’s being said on digital may be falling behind the aspect of “following the behavior,” according to Greene.
Twitter is a popular mechanism for customers to contact brands, but it can cause issues if questions or complaints are left unanswered.
Vodacom has often been fairly quick to respond and deal with customers on Twitter, but it has filled the companies main Twitter feed with a lot of direct feedback that is not meant for it’s larger audience.
It was a smart move by Vodacom to create @vodacom111, which is a 7 day a week dedicated customer care account much like it’s phone version when you dial 111.
Designed by Shane Snow (@shanesnow) for Mashable.com, FarmVille vs. Real Farms takes a creative view on the FarmVille craze on Facebook compared to real life farming.
With all those millions of Facebook and iPhone users tending to virtual crops and sharing them with friends, have you ever wondered how their toils stack up against actual real-life farmers?
How does our output of digital (and decidedly less tasty) tomatoes compare with our worldwide production of real tomatoes? And perhaps most importantly, who are these casual croppers, and are they anything like their plow-toting counterparts?
We broke it down by the numbers and put some of these FarmVille trends in perspective for you.
Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience. Read More
Google Wave, the revolutionary product, platform and protocol for distributed, real time, app-augmented collaboration will no longer be actively developed and may be shuttered after the end of the year, Google announced this afternoon. Read More
Vanity purchases occur when a customer buys a product with the intention of using it to enhance or support their perceived personality or, as we call it in the Consumer Buying Behavior tutorial, their self concept. Read More
Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve. Some things you can train customers to do… Continue Reading
Ad Sitelinks is a new Adwords targeting feature for sponsored search ads that allows you to extend the value of your existing AdWords ads by providing targeted and specific links for searchers whose keyword triggered your ad. Read More
A survey recently by ForSeewent out called the American Customer Satisfaction Idex, which added a few social media website this time, provided some interesting feedback on what people think of Facebook.
The feedback was primarily of dislike for Facebook, which is surprising when looking at its gigantic exponential growth, while closing in on 500 Million users.
It is also quite obvious that due to it’s size and lack of competition, users simply don’t have anywhere else to go. It’s a monopoly.
Google is planning to launch Google Me, a Facebook-like service and it will be interesting to see the impact on Facebook if Google manages to launch a service that people love. It could be the MySpace/Facebook war all over again.
Around 90% of teenagers are reported to use at least on social network, but 20% of this group are now no longer visiting the websites or are just using them much less.
Reasons for the drop in numbers from the users have to do with the increased activity, ads, too much information and that their friends were no longer really using the social networks.
Kevin Rose (Digg founder) posted a tweet regarding a rumoured launch of a Facebook competitor service called ‘Google Me’.
Often correct with his posted rumours, this one will be interesting to watch unfold.
Even with Facebooks monsterous growth and profitability, Google is still an online powerhouse with a massive user and press following. Should their social network offering be more usable and not dabble in the areas of privacy infringement, which has been a common downfall for Facebook, they could do very well.
The latest popular online trend in businesses online appears to be social and group buying of daily specials in your local area.
Websites like Groupon and LivingSocial have become very successful by applying this business model to special deals. Group is valued at about $1 billion only after a year of operation with many new locations added to their website.
The websites make use of social media sharing, such as Facebook Connect to spread the specials through visitors’ circles of friends. This not only broadens the exposure of each special, but gives it a personal recommendation from each person that posts it.
It will be interesting to watch what other social equipped businesses launch in the future.
