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Making Local Deals More Social

Posted by Clandestine on June 2, 2010

The latest popular online trend in businesses online appears to be social and group buying of daily specials in your local area.

Websites like Groupon and LivingSocial have become very successful by applying this business model to special deals. Group is valued at about $1 billion only after a year of operation with many new locations added to their website.

The websites make use of social media sharing, such as Facebook Connect to spread the specials through visitors’ circles of friends. This not only broadens the exposure of each special, but gives it a personal recommendation from each person that posts it.

It will be interesting to watch what other social equipped businesses launch in the future.

Comments: 0 Tags: Business, Crowdsourcing, Marketing, Online, Social Media, Technology, Word of Mouth

The Future of Shopping: Talking Walls

Posted by Clandestine on May 21, 2010

If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store.

All you do is hold your phone up to the walls and the constantly changing QR codes tell you what’s going on inside. You can also browse shop information, make reservations and download coupons.

Source

Comments: 0 Tags: Customer Service, Geolocation, Marketing, Social Media, Technology, Twitter

How to use Twitter for Customer Service

Posted by Clandestine on May 13, 2010

Being quite active on Twitter, I often notice how the brands and people I follow interact with one another. Twitter has become quite a powerful customer service tool for companies, as it is quite easy to monitor what people are saying about a brand, the industry or what they are looking for.

Brands can easily engage directly with Twitter users in a personal manner, but for large brands there should be an active person dedicated to monitoring Twitter. The way to make use of this form of social media for customer service is to be fast, proactive and provide actual solutions.

Here are a few examples of how some local brands are making use of Twitter for customer service and interaction:

Continue reading “How to use Twitter for Customer Service” »

Comments: 8 Tags: Customer Service, Online, Social Media, Twitter

The State of the Internet

Posted by Clandestine on April 29, 2010

This video highlights some impressive figures and visually explains the state of the internet today. It really gives you an idea of just how big and powerful the internet really is and the limitless potential it has.

Comments: 0 Tags: Online, Social Media, Technology

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