Google Wins with Old School Customer Service
Hand Written notes and Snail Mail still give that Loving Feeling.
I do a lot of work and consulting with some large Google Adwords Campaigns, each having big advertising spends. Because of that, I have an Account Management Team at Google… and they’re pretty cool.
I get quite a few tips, updates and ideas from the Google Team, but their most recent method of communication stood out from the crowd and it made an impact. I felt special.
They are Google, so I am sure that the overall impact was more substantial than if the note originated from a regular run of the mill company.
That said… there is still a great deal of value when you make a personal connection with your clients. A phone call, handwritten letter or a personal visit can give the impression that you care more about your clients, whereas a generic email is just that, generic.
Make the effort, connect with your customers. They will notice.
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