10 Tips to keep your regular customers happy
It is often the case that small business owners are so focused on attracting new customers, that they forget about the customers that they already have. Neglected customers can easily jump ship to another brand.
Here are some tips for serving your loyal customers:
1. Offer trade-ins for a good cause. Have customers bring in goods in return for a discount and your company and they will be helping a good cause.
2. Loyalty cards. Rewarding people for being good customers is a great way to keep them coming back.
3. Keep in Touch. Making contact on their birthday, when their favourite products are in stock, etc is a great way to stay in touch with your customers. This can be done via an eNewsletter, sms, etc.
4. Follow up. It’s a great way to find out if your customers were unhappy with your service in anyway or if anything has gone wrong since the purchase/installation, etc.
5. Get their opinion. Conducting market research through surveys is an effective way to see how your company is viewed.
6. Engage with them online. Start a Facebook page or Twitter account and interact with your regular customers and fans.
7. Rewards for referrals. If a current customer recommends your business, reward them.
8. Target local companies. Offer discounts to local businesses and their employees.
9. Give products away. It’s great to receive something for free, give a gift to your customers every once in a while.
10. Be creative. All of these tips are great and work, but always try be creative and unique with your approach. You will stand out.
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