What is Mystery Shopping: Mystery shopping, also known as secret shopping, involves posing as a regular customer in order to evaluate the goods and services that a business provides. Your findings are reported back to the client, and used to improve their services. How Mystery Shopping Works: A business hires a mystery shopping company to
Continue Reading →For a number of years, we have been conducting mystery shopping projects for clients all over South Africa. Our biggest challenge has been to not only provide an efficient service to clients, but to also reward our mystery shoppers in a timely manner. There is quite a bit of admin that goes into completing a
Continue Reading →The newest pundit meme in high tech is wondering whether Samsung is out-cooling Apple in consumer electronics, as the South Korean manufacturer takes a market share league. The Wall Street Journal asks, “Has Apple Lost Its Cool to Samsung?” CNBC asks “Who’s Cooler Now?” Kudos to Forbes contributor Larissa Faw who at least asked whether
Continue Reading →Today Apple released an iOS update that, among other things, allows users to purchase movie tickets from Fandango directly through Siri. iPhone owners have been reluctant to really embrace Siri – which may be more a reflection on Apple’s product than it is on user behavior – so there is no telling how popular the
Continue Reading →Smartphones are giving new meaning to the term comparison shopping. Whether they’re seeking lower prices or better terms on an item they see on a store shelf, consumers are quickly learning that their smartphone can be used for more industrious tasks than playing Words With Friends or snapping and posting photos on Facebook. Last year,
Continue Reading →Uncovering competitive information doesn’t require donning a trench coat or hiring a computer hacker. There are plenty of perfectly legal ways to get below-the-radar competitive information. Here are some time-tested methods that predate the Internet, as well as newer techniques to mine the wealth of information readily accessible online. 1. Read the local papers 2.
Continue Reading →Des Traynor, COO of Intercom, stresses the importance of good customer communication and explains how to connect to your customers to turn them from idle browsers into active, loyal and passionate visitors. “Customer service online has been relegated to “handling complaints”. Sites like to boast about how quick they can respond, but it’s rare you’ll
Continue Reading →“These handy-dandy equations give you a ballpark estimate of how much to spend on acquiring a new customer. But they don’t tell you how to spend that money — and that’s where things get interesting.” – via Fastcodesign
Continue Reading →Solar Savings: A Solar Innovation Story from ExtraSpace.com is a well designed infographic by InfoNewt and designer Jeremy Yingling. The company is adding solar panels to the roofs of some of it’s self storage locations across the country. The environmental, financial and community benefits are massive and this is only the start of their plan.
Continue Reading →With real-time platforms such as Twitter and Facebook, the internet provides a very public space for consumers to voice their opinions, complaints and just have a good vent. Many companies are prepared and have resources or software in place to monitor their online reputation, but sometimes when complaints go viral… you need to be very
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