The latest iPhone concept was leaked to the world after a staff member of Apple supposedly left it behind at a bar after having a few beers.
The amount of press received from all the tech blogs and newspapers has considerably upped the curiosity of iPhone fans, while major features or secrets were ‘leaked’.
With something so secretive, it makes you wonder whether this was maybe done on purpose as a type of market research to see the initial response from the public.
It seems like more than a coincidence that both Engadget and Gizmodo ended up with “proof” of the iPhone 4G within days of each other.
There was a huge response from the public and could provide some insight into how well their new features and design will be received without holding focus groups.